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Jennifer Searle Ayurvedic Family Practice

CHALLENGE:
Create a brand identity for a small Ayurvedic medical practice that educates its patients.

SOLUTION:
The three flower petals represent the three fundamental and vital energies, or doshas. Known by their Sanskrit names of vata, pitta, and kapha, the doshas lie at the heart of Ayurveda. The petals were then multiplied to create a Lotus flower symbolizing nature's power.
   
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Identity System, logo design, graphic design.