STEP 1: PLANNING STAGE
Research
Design is visual insight. That’s why we first develop a full understanding
of your company, industry, competitors, customers and related audiences.
Through client surveys and questionnaires, we build a comprehensive
profile of your situation.
Creative Strategy
To transform understanding into strategy, we identify your goals, objectives,
top level and supporting messages and identify cultural relevance and
then we will work with you to develop criteria for creative direction.
Concept Development
Ideas start here. Creative problem solving exercises prompt themes,
analogies, metaphors and narratives that visually set the tone for the
project.
STEP 2: DESIGN STAGE
Preliminary Phase:
Via rough layouts, we take you through our recommendations for how your
goals, objectives, and messages can be met through design.
Comprehensive Design Phase:
Based on your comments, concepts and designs are developed further.
Final Design Phase:
We present to you the concept that best meets your needs.
STEP 3: PRODUCTION STAGE
We ensure that your materials are produced with the quality
that you expect.
FEEDBACK
Design is a process, as well as a product. We look forward
to getting feedback from you and your end user to help us make your
next design project even better.